Racism and Ethnicity in United States

Book Essays

Book Essays Book Essay Book Essay Buzzed. The Straight Facts about the Most Used and Abused Drugs Cynthia Kuhn Jackson Gemming. 8/15/12. RASH Honors Biology Buzzed, by Cynthia Kuhn, has a simple yet enormously broad topic. To give undeniable facts about the most used and abused drugs to the reader. The author tried to do this in a way that was very understandable to any appropriate reader that picked up the book. Ultimately Buzzed was made to give people the ability to make informed decisions on drug use. Each individual drug or class of drugs mentioned in the book came with common main points. First the history of drug back to its earliest known use would be given to the reader. Then, Kuhn would discuss how the drug or drugs move through the body. Consecutively, the reader would learn how the drug(s) moves through the body and/ or brain. Lastly, the author would give lists of drugs that if taken under the influence of the previously discussed drug, could cause major injury or even death. Cynthia Skunks book is very unique in its argument there isnt one. Buzzed is very neutral and strictly fact based. The book literally contains purely facts, and Seibel conclusions from recent studies with sciences latest technologies. The books goal is obvious, not to persuade, only to inform. With this basis of a book, there is no thesis or correct conclusion for the reader. What the reader concludes is purely up to their own opinions and thoughts. It is up to him or her to decide if they would take a specific drug, if it should be legal, and even what should be thought of it. What Buzzed gives to the reader, and what they decide to do with it is different for each person. In my opinion, Cynthia Kuhn achieved her purpose. She provided an encyclopedia on the most used and abused drugs in society today. It is formatted so that even a teenager could understand the content. Also, the book stayed completely neutral and factual to the reader, and focused on the goal to educate, not persuade. As the books catchphrase states, Just Say Know. I feel that the information in this book is very applicable to my everyday life. I will now be able to make decisions in my life pertaining to drugs, and have knowledge to back up my choice. Buzzed can also aid me as an encyclopedia to any drug I may be rigorous about, dangerous or not. It is now within my power to tell a family member, friend, or colleague if a certain drug is worth it, and its affects. Cynthia Kuhn created a great and very useful book, however like all novels, it has its strengths and weaknesses. Buzzed is very good at putting out raw facts and untainted conclusions from studies. All of this very useful information is put into different classes of drugs, organized neatly, and is extremely easy to find. With these easy to find facts on specific drugs, it makes Skunks book a home encyclopedia for drug use. However the way this novel is created also brings problems. In my opinion, this book is not meant be read all at once, and the reader is not supposed to absorb all the information in the book. It is designed to be picked up while searching for something specific (similar to an encyclopedia). Although Buzzed for the most part is get confused with the language and terms. The novels factual way of getting out information can turn bland very fast on the reader, making it very hard to read the book for extended periods of time. Cynthia Kuhn and the contributing authors are more than qualified to produce such a read. Cynthia herself is a professor of pharmacology at Duke University, and leads the Pharmacological Sciences Training program there. Scott Swarthier is a professor of psychology at Duke University, and is a clinical professor of psychiatry. Willie Wilson is also a professor of pharmacology at Duke medical center, and served as a neurobiology program specialist. Contributing authors also included and international development officer, and international public relations leader. I agree with the author(s) that a strictly factual book about legal and illegal drugs is the best ay to educate people, and give them the ability to make knowledgeable decisions in their life. My overall response to the book was that it accomplished exactly what it wanted to. I found it to be extremely informative, and at times interesting. I was particularly interested on the drugs that were most popular in my community, and on the subject of addiction (IPPP). Personally, it was satisfying to me to get what was right and wrong about the very popular drug, Marijuana (IPPP)b . Specifically, on how there are negative affects to the typically called harmless drug. However is used in moderation, it is harmless! The author used a very relatable situation to describe the various levels of addiction. She used a story of a man, and his visits to a bakery. Cynthia would compare addiction and story by how the man would change his day to get a donuts at the bakery before work. The man would make increasingly drastic changes to the point where he would lose his Job and apartment all for the bakery and donuts! It was very intriguing and easy to imagine. I would recommend this book to others for very many reasons. I believe that educating the community in drug facts, not opinions, is very important. Buzzed does just that. Informing the community leads to knowledgeable decisions on drug laws. Such decisions would change the everyday life of a citizen, and could even help the economy. I think that it is very important that kids who are interested in drugs, professionals, parents, and politicians get educated in drug facts, and have a resource that they can go back to. Buzzed, by Cynthia Kuhn, left me with many impressions and thoughts about society and drug use. I now know that there are so many myths about so many drugs in my community, which are completely untrue. I now have a basis of complete and otter facts. Whenever I or a friend has a curiosity for a certain drug, I can obtain the information on it. I was also left with the impression that I missed an amount of content from the book because I am not familiar with biology. I feel that after this school year, I could better understand the concepts and terms used in the book. If I could give one piece of advice to a future reader of Buzzed, it would be to not read it all at once. First, read about the drugs that interest you. Overall, Cynthia Kuhn released a very unique book that could change the minds of many.

Bipolar disorder type 1 Research Paper Example | Topics and Well Written Essays - 1500 words

Bipolar disorder type 1 - Research Paper Example Treatment is demanding with stakeholders having to deal with the commitments and outcomes that come with treatment and post-treatment procedures. Society has to address the needs of such patients hence need for efficient nursing and health care. With proper medical attention, patients can turn their lives around and become productive in the society. The disorder can be addressed with timely diagnosis and efficient treatment procedures. Health facilities have a key role to play in nursing and care of the affected patients regardless of age. Bipolar is a disorder that is characterized by episodic manic and depressive moods that have extremes in polarity, and may impair the patient resulting in the inability to function in daily life activities. The patient portrays inflated self-esteem, has a tendency to be overly talkative, and has reduced desire to sleep or rest. The patient tends to have new ideas. He engages more in goal and objective oriented activities, and his focus is easily distracted from a given issue. Moreover, patients also portray a daring attitude in engaging in risky activities (Bengesser, 2013). The patient at time is disrupted as the symptoms are severe enough to hamper his ability to engage in constructive activities and engage socially with others. The patient tends to be unrealistic and illogical, and the situation can escalate making him psychotic (Goodwin, 2010). A patient with Bipolar I disorder could experience a minimum of one â€Å"mixed† incident at a given time. As such, the patient g oes through phases of ups and downs (Bengesser, 2013). The patient at one moment is excited, has remarkable self-esteem, but then the situation reverses to a low mood hence the term mixed episode. The patient has no stable mood sequence and the reactions to everyday social situations are varied. The mood swing disrupts him/her and performs poorly in constructive activities (Goodwin, 2010). This would have some implication on

Fingerprint scientific method Coursework Example | Topics and Well Written Essays - 500 words

Fingerprint scientific method - Coursework Example It comprises 3 steps to compute a fingerprint. No. 1 – an approximation algorithm is used to compute a reduced-fidelity version of the target digital object. No. 2 – this reduced version is put into a normalized serial form, and No. 3 – a hash function is used to compute a unique fingerprint from the resulting serialized object. The UNFs approach is somewhat similar to that of audio & video fingerprinting. However, in contrast to audio and video fingerprints, which entail a long sequence computation, UNFs use a more concise and closely related representation, suitable for use in scholarly citations. Thai, L. & Tam, H. (2010) under ‘Standardized fingerprint model’ states, â€Å"The model includes the following steps: (1) Pre-processing fingerprint image: for each image, we recognize fingerprint area, thinned ridge lines and extract minutiae. (2) Finding and adjusting parameter sets: at first, choose a fingerprint which has largest fingerprint area as mean image.

Coporate social responsibility Article Example | Topics and Well Written Essays - 750 words

Coporate social responsibility - Article Example Srinivasan, in her article, emphases it is the responsibility of any business environment stakeholders to address the financial problems in the business environment of the developing economies, particularly in India. She notes that, in India, the key actors include the government, civil society, and the target businesses. However, Srinivasan notes that it is essential to examine distinct roles of each of these stakeholders. In understanding the roles of each stakeholder, Srinivasan cites  the  significance of evaluating  social, ethical, and environment challenges that have significantly changed the tradition upon which business is understood in India especially the way it is taught in business schools (Srinivasan, 2012; pg. 104). Thus, this article examines how ethical and social factors have affected the Indian business environment and the ways it can be improved. The Indian corporations are indulging in fields including education and health with innovative and sustainability ideas towards delivering affordable and scalable products into the market. In other words, the incorporation of new techniques and ideas of addressing social and ethical issues will change the nature of the business activities from the traditional ways of handling business (Srinivasan, 2012; pg. 10). ... In conclusion, it is apparent that Srinivasan advocates for changes in numerous social and ethical issues in the Indian business environment in order to achieve the desired profitable business environment. However, these changes must be aimed at complying with the global understanding. Importantly, if India needs to improve it economy through international businesses, it must create friendly external business environment. The external investors will only be interested in some specific factors in order to invest in India. Most of the investors will be interested in the leadership, how the Indians understand business society inter- relationship, the contribution of the corporate government and other stakeholders. These changes can never be achieved over night; therefore, it is the dire responsibility of then stakeholders to initiate these changes within the Indian business environment. Corporate Social Responsibility Can Be Profitable This article is a contribution of Ruben Hernandez-M urillo and Christopher J. Martinek in an attempt to highlight the profitability of the Corporate Social Responsibility. Notably, businesses and organizations often peg their social expansions on their corporate social responsibility (CSR) (Hernandez-Murillo and Martinek, 2009; pg. 01). Hernandez-Murillo and Martinek highlights how the corporate social responsibility usually embraces a broader group of stakeholders including the employees, customers, and the entire business community. Moreover, CSR often depicts the financial responsibilities to the stakeholders. Therefore, the main role of the CSR is to maintain reputable relationship through giving back to the community (Hernandez-Murillo and Martinek, 2009; pg. 01). Through the article, Hernandez-Murillo and

The History Of Haleeb Foods Marketing Essay

The History Of Haleeb Foods Marketing Essay Haleeb milk was the market leader in the dairy industry, in order for Haleeb to regain its market share they need to emphasize on, and create consumer awareness and differentiate from other milk products. Haleeb since it originally started has been using the same packaging, which has not been helpful in creating a positive perception in consumers minds. Haleeb needs to revamp its packaging in a fresh way keeping consumer wants and perceptions in mind. Companies change their overall look of products or launch new products to keep up with the fast paced changing market. Haleeb needs to get out of its comfort zone and relaunch its milk products with a fresh new look, using innovative advertising, fancier logos, and better packaging. Haleeb is dependent on Tetra Pak for the packaging of its entire dairy product line. Tetra Pak is the only option available to Haleeb and other milk providers for packaging because they have monopoly over the packaging sector in Pakistan. This gives Tetra Pa k a bargaining power of suppliers. Consumers perceptions and price differentials can cause a threat for the company. Loose milk is cheaper than packaged milk, this is one of the reasons why people prefer loose milk from local dud walas over packaged milk products. This is one of the barriers cutting into Haleeb milks profit margins. Haleeb needs a new design, a new innovative logo and a brand new package shape. The best option would be tetra pack carton with a removable and screwed top which can be open easily and is easy to use and dispose off. The color can also be changed, color is its personality and needs as new fresh look. An option is to have different colors for 3 different categories of milk, whole milk, 1% fat, and 2 %fat, an interesting bold logo and a change in carton shape. The screw top will be a hit as Prema has an attractive packaging as well. Here are some of the ways Haleeb will increase their market share. Promotion is very important as at this point Haleeb has no t promoted itself in the past few years. According to the surveys, consumers are influenced most by TVCs followed by street advertisement and lastly by publicity and public relations. The reason why sales decreased was because of bad word of mouth and highly negative publicity. Haleeb will now design a drastic promotion portfolio and through its diversity, gain a higher market share. Competitor Analysis The brand competition for Haleeb milk includes all those milk brands which are in direct competition with Haleeb. Haleeb is competing with three (3) major competitors in the market. Nestle Olpers Good Milk All these competitors are in direct competition with Haleeb. Haleeb has to compete with all of these. Its competitors have made a strong place in the market by using different competitive strategies i.e. advertising, marketing and different promotions.In order to compete with the competitors, it has to focus on marketing, advertisement and promotions of its product. Haleeb should provide higher quality than its competitors to sustain in the market. It should also focus on competitive strategies that its competitors are using. Its competitors mainly focus on advertisement. For example, Nestle MilkPak has been advertising its product in the market by using the slogan, Nestle MilkPak Banaye Mazboot Gharana. Similarly Olpers has been advertising its product using slogan, Subha Bakhair Zindagi And Good Milk has also created its goodwill by advertising in the past using slogan, Roz Roz Good Milk Piya Karo. Haleeb should advertise its product through the marketing and communication channels and use different promotional campaigns to attract the consumers and to compete with its competitors. It should create awareness in the consumers minds and in order to compete with its competitors that its milk is not only for making tea, it is also for drinking purposes. The Unique Selling Point (USP) of the Haleeb milk is that it is the thickest, purest and high quality milk available in the market packed in the hygienic and safe packing. And it is best for making tea and coffee. Haleeb does not compromise on quality. For Haleeb, quality is everything. The quality of Haleeb milk is the motivational factor for the consumers that will lead the consumers to switch their preferences and motivate them to try Haleeb milk. Marketing Strategies Product Haleeb Milk is available in all four sizes. i.e. 250 ml, 500 ml, 1 liter and 1.5 liter. For Haleeb Milk, the quality is everything. It is the thickest and purest milk available in the market that is packed in Tetra Packs. The packaging of the product is innovative as compared to the competitors because it has a twisted cap which can be closed after the seal packing is removed. So that it will remain safe from germs and bacteria. While the others milk brands has not the twisted cap packaging of their milk product. Price The price of the product set according to the competitors prices. The cost is tried to make less and less and the price is set at the market penetration strategy. The prices for all the four different size packs are as follows: 250 ml -Rs. 500 ml -Rs. 1 Liter -Rs. 1.5 Liter Rs. Place Haleeb Milk is targeting the mass market so the distribution of the milk is set as it is a convenience good so it is provided at maximum stores. Distribution network includes distributors, whole sellers and retailers. It will make sure that the product is available on all the big and major stores. i.e big departmental stores, bakery stores and small khokhaas. Promotion The product will be promoting through advertising and communication channels. Newspapers, billboards, radio and television commercials will be used for advertising the product. Television channel is the main medium that is most actively being utilized by the companies for the advertisement of their products. And television commercials are the only medium which can contact every one if their television is turned on. So the television commercials will be used to create awareness among consumers regarding the product. Different promotional activities and promotional campaigns will be used to promote the product. For example, if a consumer buys a complete carton then the consumer will be given 10% discount. Positioning Positioning is the only way through which a company can increase the functionality of its product and can portray it as a more useful product. Haleeb will position its product by its attribute and by its usage. Haleeb will position itself not only a tea making milk but also used for drinking purpose and for making sweet dish as well. It will make the perception in the consumers minds that it will fulfill their all requirements regarding milk whether it will be for drinking, for making tea and coffee or for other kitchen purposes. i.e. cooking and making sweet dishes. It will position itself as a thickest and purest milk brand available in the market. So whenever the consumers think of the purest and thickest milk, they will recall Haleeb Milk and it will affect their purchase decision and consumers will prefer to purchase Haleeb Milk as compared to other brands milk available in the market.

Electricity Policy Reform and Responsible Government in India Essay exa

With many different religious, ethnic, and social groups, the Republic of India is a unique and diverse state. Since gaining independence, India has faced a challenge of encouraging the variegated people within its borders to embrace and celebrate a common Indian identity even while nurturing their distinct cultures and traditions. This diversity is reflected throughout social and political challenges in Indian society. Although the different federal states are given a certain amount of leeway to accommodate for the population’s heterogeneity, the central government maintain a great amount of power for purpose of holding the nation together. As India has developed, one of its focuses has been the energy sector and increasing Indian citizens’ access to electricity. The government has historically carried a large influence over India’s vital electricity sector,. Electricity is a concurrent subject under the Cons titution, falling under the purview of both the central government and the states. Whether by influencing the electricity sector through private companies collaborating with the central government or acting directly through state-owned companies and bureaucracies, India has maintained a large degree of centralized control over the electricity sector. Since passing the Energy Conservation Act of 2001, the government has pursued a national policy of increasing Indian electricity independence and access. In order to meet these goals, India has used state-owned enterprises and bureaucratic institutions to maintain direct control over the sector. However, the Electricity Act of 2003 reformed India’s electricity policy, allowing for more electricity sector privatization and fewe... ...ar, Shailesh. "UP Farmers Continue Protest over Land Acquisition by Reliance." Down To Earth. N.p., 15 Feb. 2007. Web. 11 May 2014. "Land Acquisition and Rehabilitation and Resettlement Bill." StudyMode.com, 01 January 2014. Web. 11 May 2014. Mona Sur and Dina Umali-Deininger, â€Å"Public Expenditures and Subsidies in Indian Surface Irrigation: Who Benefits,† paper presented at Water Week 2003, conference organized by World Bank, Washington, DC, 4-6 March 2003. Web. May 15, 2014. Tongia, Rahul. â€Å"The Political Economy of Indian Power Sector Reforms,† pp. 109-174 in: D.G. Victor and T.C. Heller, (eds.) 2007, Reforming Electric Power Markets in Developing Countries: Politics, Law and Institutions. Cambridge: Cambridge University Press. March 2007. Web. 11 May 2014. United Nations. â€Å"Population and Vital Statistics Report.† January 1, 2013. Web. May 15, 2014.